At Purple Bird, we constantly strive to celebrate the big and small joys of life. This festive season was no exception. As part of our commitment to drive positive social change, for the second year in a row, we partnered with ‘Pragati', a non-profit organisation that provides free, high-quality primary education to children from marginalised communities. By supporting Pragati, we aim to create opportunities for a brighter, more equitable future for these children. Through this collaboration, we continue to inspire creativity and help shape a better tomorrow.

The ‘Har Ghar Deepawali’ campaign was at the heart of what Purple Bird stood for – empowering India, for India, and by India. In the spirit of collaboration over competition to propel India forward, we partnered with our brand partners Khoya, Nutty Gritties, and other generous anonymous donors to join us in this priceless pro bono opportunity. Together, we were able to distribute 120 gift boxes, bringing smiles to the faces of India's future.

Extraordinary outcomes were achieved when we united for a common purpose. We were humbled by the willingness of our brand partners to support us in executing our vision of playing a responsible role as we grew, taking our communities forward along with us.

We continue to remain committed to our mission of presenting India as the luxurious nation it has always been (and continues to be), while elevating the gifting experience and convenience for our customers around the world.